Apple does Russia dirty ๐ŸŽ

Tim Cook walked out of his executive meeting-room yesterday deciding heโ€™s cutting off Russia from using all of Appleโ€™s products and services. Which means no iPhones sold anymore, no Apple Pay working, and no access to Russian apps outside the country.

Russia has about 97 million smartphone users. Android dominates the game like India, but about 25% of the base is on iPhones. Especially the upper middle class, the white-collars, and the oligarch-kids. The pinch will be hard to fathom. โœŒ๏ธ

Bunch of other companies have joined the roster of bans too: ๐Ÿ“‹

  • Disney, Paramount, are stopping movie releases in Russia
  • Google and Facebook blocked Russian news companies from distributing content on their platform. Dish TV cut off a Russian news channel
  • Consumer plays like Nike are shutting online stores because thereโ€™s no guarantee they can deliver products
  • Meanwhile, Uber is selling its $800 million stake in Russian ride-hailer Yandex
  • And on the good side, Airbnb is offering 100K refugees from Ukraine housing

Bottom line โ€” seems like vanity posturing right now, but when the base is pissed, the leaders will have to listen. Plain and simple. ๐Ÿ‘‹