What’s poppin’ — Vodafone Idea has partnered with homegrown-gaming giant Nazara Technologies to launch its gaming service called VI Games — in a bid to stop the decline of its subscriber count, and expand revenue streams.
Through the partnership, VI will offer over 1,400 basic-mobile games, both free and paid, to its subscribers across Android as well as web-browsers — across categories like sports, action, education and puzzles. Majority of the games will target casual gamers, while social gaming and e-sports will follow soon. Here’s Moneycontrol.
Worth noting: Since Jan 2020, Vodafone has lost over 67 million subscribers, while ARPU has dropped like a rock. Hopes are, for now atleast, those virtual coins in poker wallets keep people from churning away to Jio.
FWIW, VI’s other rivals, Jio and Airtel, have increasingly leaned on digital services to monetize and engage users more deeply. Vodafone Idea had to do something.
Bottomline — we believe this is a much bigger win for Nazara than it is for VI, who gets to tap into VI’s 200 million+ subscription base, with little heavy lifting.